If you take a look at the timeline of the social platforms, a specific type of content has gained and sustained a massive reach for a time span. Now it is time for the audio content. Currently, there has been a consistent surge in the consumption of audio content. App developers are focusing on building audio-centric social platforms. Even the major social media have added space for audio content. Hence, marketers and influencers can make a jump from visual-dominant content to audio content to get in touch with a vast audience. The article will explain to you how audio content can gain massive importance in the coming times.
Explosive Growth of Clubhouse:
Clubhouse is the primary factor that contributed to the rapid rise in the consumption of audio content. This platform was first introduced on the App Store in May 2020. Nearly after a year later, it got introduced to the Play Store. Once it was introduced to the Play Store, people around the world rushed to download the application. Social Media Giants such as Facebook and Twitter were also stunned by the sudden surge in the user base of Clubhouse. They didn’t expect that people would have immense love for audio content. Within months since its launch, Clubhouse earned over ten million users. Today, people of all ages are active users of this application. Through this, we can understand that Clubhouse has attracted all the age groups towards it. Hence, this application may gain center stage for marketing in the coming times. In its recent update, Clubhouse has also added the text messaging feature. It is pertinent to mention that the application gives the freedom to the users to customize the feed. According to a recent survey from Trollishly and MIT, audio content will become the primary form of content in the future.
The Rolling Out of Twitter Spaces:
Twitter Spaces was launched by Twitter on seeing the increasing reach of the audio content. As per a recent survey, people’s time on Twitter has increased gradually after introducing Twitter Spaces. Thus, this new audio feature has scaled up the reach of this social application. People spend time discussing various topics on the audio-based feature Twitter Spaces. Thus, they are very much intrigued by this feature which makes them spend time using this feature. Twitter is always known for the debates that take place in it. Global issues, political happenings used to be discussed commonly on this social application. So, Twitter Spaces provides enormous comfort to people as they can interact with the live audio drop-in method. As audio content will gain tremendous reach in the coming times, we can have paid services similar to buy TikTok views packages from Trollishly.
Social Media Marketers are in the situation to develop engaging audio content for scaling up the brand reach and maximizing the conversion rate. However, many of the present-age marketers are used to creating visual-centric content. Hence, it may be challenging for marketers to excel in audio marketing.