It was only back in 2010 that videos began to be used as a marketing tool. But these videos were mainly created and curated by fortune 500 companies, conglomerates, and the like. It was only four years later that small-time businesses and entrepreneurs were able to get their hands on the tools that would make exemplary videos and even convert your images to video.
Small budgets and the lack of means to make stunning videos that could catch the attention of potential audiences held back these organizations from getting a piece of the cake. But nowadays, It is a completely different story.
The forever developing digital age has made it possible for all and sundry, access to game-changing tools that are not only economical but user-friendly. You no longer need a long resume of skills to shoot, edit, arrange, and trim clips to make an impressive video.
And since video making tools have become more accessible than ever before, almost every business and brand is making full use of it. Studies show that 81% of businesses utilize videos as a marketing tool and that by the year 2022, 82% of all internet traffic would come from videos available online.
Now that you know how important videos are to your marketing strategy, let’s look at some of the kind of tools you would need to boost your video marketing efforts.
Video Makers are a Must-Have
For a video marketing strategy to become successful, the first thing you need to do is invest in a video maker. One that works smoothly, smartly, and efficiently. Keep in mind that you pick something that gets things done quickly. If the tool has pre-filled content, that’s even better.
Also, make sure that the maker/editor allows you to create videos of different sizes since you’ll be using these clips on all your major social media channels. If the platform that you’ve zeroed in on has premium animation and pre-made choice templates, you’ve probably hit the jackpot.
Here’s a look at some other features your video maker tool needs in order for it to be worth your time:
- You should be able to drag and drop images, video clips, and background music.
- It must have functionality that allows the making of all kinds of videos such as promo videos, tutorials, explainers, and instructional videos.
- Downloadable software is time-consuming and takes up unnecessary space. You should instead invest in tools that let you work online.
Pick a Tool to Create Phenomenal Instagram Collages
Influencers, businesses, and entrepreneurs are taking to Instagram to build their brand image, reach out to their audience, and drive engagement. There are a ton of tools, software, and mobile applications that could aid you in the effort.
And there’s a brand new marketing strategy that involves putting up collages that are a mix of images and video clips on your Instagram channel. Whether it is to show-off your clothing line, jewelry chain or simply to showcase your wanderlust, there are plenty of tools out there that could do the job.
But before you think of investing in one, let’s look at some of the features that are a must-have for said tool.
- Consider using an image to video maker/editor that allows you to add effects, text, and music to your video or collage.
- You should be able to upload your own set of images (if you want to).
- The tool must have a gallery of pre-made templates, pictures, and video clips to make things easier and faster.
- High-end animations that create a water effect or a water reflection effect gives your collages and videos a smooth, swanky feel to it. So getting a tool that has such features would be ideal.
Doodle animation Tools
Brands and businesses oftentimes like to show their creative, instructional, or educational side. A tool that creates doodle animations is ideal for such videos. Viewers love it when they’re able to watch things being created as the video progresses and the voice over artist delivers a message or provides information.
Marketing and promoting such videos are sure to grab some eye-balls especially when they’re uploaded on YouTube or Facebook. While you’re on the lookout for such a tool, ensure that you pick one that has storyboarding, scriptwriting, and professional voiceover functionality.
Automatic Animation Tool
As you might have figured out already, animation tools are the most sought after when it comes to driving engagement. As such, another one that should be on your list is a software that could animate text and images that you add to its canvas.
There are plenty of tools out there that should do the job. Many of these tools allow you to add text, images (chosen from their gallery), audio, and voice-overs. The rest should be taken care of by the software itself so that you don’t have to waste your time and effort into creating animations when you should be marketing!
Intro Video Creating Tool
All marketers and influencers are aware of the fact that your introduction is what convinces your audience to either buy your product, service, and attach their loyalty to your brand. If you’re not able to score points with your intro video, it’s going to take you a while to get attention and drive engagement from your audience.
Aiding you in your venture could be an intro video tool that allows you to create and curate intros for your YouTube Channel, Facebook Page, or even for your Instagram handle. Ensure that you pick a tool that has customizable slideshows, music visualizations, and features that allow you to insert infographics and the like.
Video creation tools are a necessary addition to your marketing and more specifically your video marketing strategy. Without such tools, you might have your work cut out for you. But the great thing about these platforms is the fact that they are easy to use, quick and require very little expertise and technical skill.
If you are serious about where your marketing efforts are heading, using these tools could give you an edge over your competition and put your brand and/or business on the map along the way.